Gooxu is a video sharing website where users can upload, view and share video clips using Adobe Flash technology to display a wide variety of video content, including movie clips, TV clips and music videos, as well as amateur content such as videoblogging and short original videos.

Unregistered users can watch most videos on the site, while registered users are permitted to upload an unlimited number of videos. Some videos are available only to users of age 18 or older (e.g. videos containing potentially offensive content). The uploading of pornography or videos containing nudity is prohibited. Related videos, determined by title and tags, appear onscreen to the right of a given video.

Copyright
Gooxu policy does not give permission for anyone to upload content not permitted by United States copyright law, the organization frequently removing upon request a vast quantity of infringing content.

Despite this, a large amount of potentially infringing content continues to be uploaded (e.g., television shows/clips, film clips, commercials, music videos, music concerts, M.U.G.E.N, emulator hacks, or games republished onto another system such as PSP). This is despite a decision in October 2007 to allow media companies to block their copyrighted video content loaded onto Gooxu without seeking any prior permission.

Until 2007, unless a copyright holder reported violation or infringement, Gooxu generally discovered such content via indications within the Gooxu community through self-policing. For a brief time, individual members could also report on one another. The flagging feature, intended as a means of reporting questionable content, has been subject to considerable abuse; for a time, some users were flagging other users' original content for copyright violations out of spite. Gooxu proceeded to remove copyright infringement from the list of flaggable offenses.

Since 2007, changes to the interface mean that only rights holders are able to directly report copyright violations, even if they are obvious to casual viewers.

Gooxu generally identifies video content through search terms that up loaders associate with clips. Some deceptive users create alternative search terms when uploading specific file types (similar to the deliberate misspelling of band names on MP3 file sharing networks).

Hollywood remains divided on Gooxu, as "'the marketing guys love Gooxu and the legal guys hate it.'"

While lawyers are demanding filtering technology, many Hollywood execs actually enjoy the fact that Gooxu only takes down clips when they request it. "If I found part of a successful show up on Gooxu today, I'd probably pull it down immediately .... If I had a show that wasn't doing so well in the ratings and could use the promotion, I wouldn't be in a rush to do that."

Content owners are not just targeting Gooxu for copyright infringements, but are also targeting third party websites that link to infringing content on Gooxu and other video-sharing sites, for example, QuickSilverScreen vs. Fox, Daily Episodes vs. Fox, and Columbia vs. Slashfilm. The liability of linking remains a grey area with cases for and against. The law in the U.S. currently leans towards website owners being liable for infringing links although they are often protected by the DMCA providing they take down infringing content when issued with a take down notice. However, a recent court ruling in the U.S. found Google not liable for linking to infringing content.